Introduction The search engine industry is changing faster than ever before. For years, the primary focus of businesses has been on ranking their websites on Google through search engine optimization (SEO). However, with AI tools like ChatGPT, Gemini, Claude, Perplexity, and…
Generative Engine Optimization: The Future of SEO
Based on the effectiveness of SEO in the past and the current practice, a question that begs an answer is Where is the future of this strategy? Machine learning is changing how we search for and connect with information online. GEO…